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How do fence contractors in New Jersey get more customers from Google and AI search?
Short answer: Fence Contractors in New Jersey get found online with a website that shows their license number, names the towns they serve such as Newark, Jersey City and Paterson, and collects real local reviews. Licensing runs through the NJ Division of Consumer Affairs, Home Improvement Contractor registration. The state had 935 businesses with staff in this Census category in 2022.
- Licensing body: NJ Division of Consumer Affairs, Home Improvement Contractor registration.
- Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles.
- 935 businesses with staff in 2022, 15th of 50 states; 84% have fewer than 10 staff.
- Largest cities: Newark, Jersey City and Paterson.
- Coldest month January (about 32°F), warmest July (about 75°F), statewide average.
- Code edition: 2021 International Residential Code (IRC).
Do fence contractors need a license in New Jersey?
In New Jersey, the licensing body for this work is NJ Division of Consumer Affairs, Home Improvement Contractor registration.
License or registration types named by the state: Home Improvement Contractor registration.
- Any business making or selling residential home improvements must register yearly with the Division unless exempt. This covers concrete, masonry, fencing and painting at homes.
- Jobs over $500 need a written contract that shows the registration number.
- Licensed plumbers and electricians working within their trade do not need to register as home improvement contractors.
Homeowners can check a license on the state lookup page. Put your number where they will look for it.
License numbers in ads and on websites
Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles. Tree care ads must include the business registration number.
What does a year of fence company work look like in New Jersey?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 32°F | quotes and planning, storm repairs |
| February | 34°F | privacy and pet fences before spring |
| March | 41°F | privacy and pet fences before spring |
| April | 52°F | privacy and pet fences before spring |
| May | 61°F | new installs, vinyl and wood fences |
| June | 70°F | new installs, vinyl and wood fences |
| July | 75°F | installs and storm repairs |
| August | 74°F | installs and storm repairs |
| September | 67°F | new installs, vinyl and wood fences |
| October | 55°F | new installs, vinyl and wood fences |
| November | 45°F | privacy and pet fences before spring |
| December | 37°F | privacy and pet fences before spring |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many fencing contractors compete in New Jersey’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Newark | Essex County | 50 | 17,022 |
| Jersey City | Hudson County | 19 | 37,130 |
| Paterson | Passaic County | 61 | 8,416 |
| Elizabeth | Union County | 61 | 9,389 |
| Trenton | Mercer County | 23 | 16,594 |
Competition is tightest around Paterson (Passaic County), with one business for every 8,416 residents, and loosest around Jersey City, at one per 37,130.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many fencing contractors are in New Jersey?
The Census Bureau counted 935 businesses with employees in New Jersey in 2022, in the category “All other specialty trade contractors (the Census group that includes fence builders)”. That ranks New Jersey 15th of 50 states, a mid-sized market, and 2% of the US total. 84% of them have fewer than 10 staff, and 64 have 20 or more.
Together they employ 7,003 people, with an average yearly payroll of $570,557 per business. The three busiest counties hold 33% of them, so the work is spread across the state.
With 9,290,841 residents (Census, July 2023), that is one business for every 9,937 people, against 8,300 nationally: more residents per business than the US average, so each business has more homes to serve.
New Jersey next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| New Jersey | 935 | 9,937 | 84% |
| Delaware | 107 | 9,644 | 83% |
| New York | 2,096 | 9,337 | 86% |
| Pennsylvania | 1,747 | 7,419 | 86% |
Counties with the most fencing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Bergen County | 105 | 9,121 |
| Monmouth County | 101 | 6,364 |
| Ocean County | 98 | 6,726 |
| Middlesex County | 75 | 11,515 |
| Morris County | 71 | 7,245 |
| Passaic County | 61 | 8,416 |
| Union County | 61 | 9,389 |
| Essex County | 50 | 17,022 |
| Camden County | 42 | 12,552 |
| Burlington County | 37 | 12,680 |
21 of New Jersey’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 638 with 1-4 staff, 149 with 5-9 staff, 80 with 10-19 staff, 54 with 20-49 staff, 10 with 50+ staff.
Where New Jersey is growing
New homes and new owners bring new work. New Jersey's population changed +0.2% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Ocean County: 659,197 people, +3.2% since 2020, 98 fencing contractors
- Gloucester County: 308,423 people, +1.9% since 2020, 34 fencing contractors
- Burlington County: 469,167 people, +1.6% since 2020, 37 fencing contractors
- Warren County: 111,252 people, +1.6% since 2020, 15 fencing contractors
- Sussex County: 146,132 people, +1.5% since 2020, 20 fencing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in New Jersey?
New Jersey uses the 2021 edition of the International Residential Code (IRC) (Statewide 2021 IRC, effective 2022-09-06). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.
What should a New Jersey fence company website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Bergen County, Monmouth County and Ocean County.
- Seasonal pages published before April, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
New Jersey questions
Who licenses fence contractors in New Jersey?
NJ Division of Consumer Affairs, Home Improvement Contractor registration. Any business making or selling residential home improvements must register yearly with the Division unless exempt. This covers concrete, masonry, fencing and painting at homes. Jobs over $500 need a written contract that shows the registration number. Licensed plumbers and electricians working within their trade do not need to register as home improvement contractors.
How many fencing contractors are there in New Jersey?
The US Census Bureau counted 935 businesses with employees in New Jersey in 2022 in the category All other specialty trade contractors (the Census group that includes fence builders), and 84% of them have fewer than 10 staff.
Which county in New Jersey has the most fencing contractors?
Bergen County, with 105 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in New Jersey?
Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles. Tree care ads must include the business registration number.
Which edition of the International Residential Code (IRC) does New Jersey use?
The 2021 edition. Statewide 2021 IRC, effective 2022-09-06.
When is the busiest season for fence contractors in New Jersey?
New Jersey’s statewide average runs from about 32°F in January to about 75°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- https://www.njconsumeraffairs.gov/hic/Pages/FAQ.aspx
- https://www.nj.gov/njbte/licensing/licensing/licensing-te-teo/
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