Home › Guides › How Much Does a Fence Company Website Cost?

How Much Does a Fence Company Website Cost?

By Ansh Singh · Updated November 8, 2026 · 8 min read

Short answer: A fence company website costs about $4 to $40 a month if you build it yourself, on the plans we checked. Our estimate for a hired build is about $1,500 to $5,000 for a freelancer and about $5,000 to $15,000 or more for an agency. Monthly hosting, changes and search work come on top of any hired build.

Key facts

Wix, Squarespace and WordPress.com list US plans from about $4 to $40 a month (checked November 2026).
Our estimate for a hired build is about $1,500 to $5,000 for a freelancer; it is not a quote or survey.
Our estimate for an agency is about $5,000 to $15,000 or more.
Ask who owns the domain, content and Google profile, so you can leave without starting over.
A fence site needs roughly ten pages; ask why if a quote is built around thirty.
Google says no special schema markup or AI-only files are needed, and no one can pay for a better local ranking.

Those are three different jobs, and the price depends on which one you buy. This guide shows what you get at each level and which line items to ask about before you sign.

What are the three ways to get a fence company website?

Route	Typical cost	Who does the work	Best fit
Do it yourself on a builder	Plan fee per month, plus your time	You	A one-truck crew with spare evenings
Hire a freelancer	Our estimate: about $1,500 to $5,000	One designer or developer	A fence company that wants a custom look and has a clear brief
Hire an agency	Our estimate: about $5,000 to $15,000 or more	A team	A larger crew with several service areas and a budget

The hired ranges are our estimate, not a quote and not a survey. Prices move with the number of pages, the amount of writing and photography, and what you need after launch.

What does a do-it-yourself fence website cost?

The big site builders publish their prices. Here is what three of them list for US plans, checked in November 2026. Prices change, so open each page before you buy.

Builder	Plan	Price shown	Billing
Wix	Light	$17.77 a month	Yearly, paid in full up front
Wix	Core	$29.77 a month	Yearly, paid in full up front
Wix	Business	$39.77 a month	Yearly, paid in full up front
Squarespace	Basic	$19 a month paid yearly, $25 paid monthly	Either
Squarespace	Core	$29 a month paid yearly, $39 paid monthly	Either
WordPress.com	Personal	$4 a month billed every 12 months, $9 month to month	Either
WordPress.com	Premium	$8 a month billed every 12 months, $18 month to month	Either
WordPress.com	Business	$25 a month billed every 12 months, $40 month to month	Either

Wix and WordPress.com list a free plan, and Squarespace lists a 14-day free trial. A free option is fine to try, but a fence company should run on its own domain name so customers see yourcompany.com and not a builder address. Domain fees vary, so check with a registrar.

What this does not include is your time. A fence company site needs a page for each fence type, a service area page, photos, a quote form and a phone link. Setting that up and writing the words takes most people several evenings. If you enjoy it, the do-it-yourself route is cheap. If you do not, you will leave it half built, and a half-built site loses calls. Our guide on the best website builder for fence companies compares them by what a fence company needs.

What does a freelancer cost?

Our estimate is about $1,500 to $5,000. At that price you usually get a small custom site: a home page, a handful of fence pages, a contact form and some photos. Writing the fence pages and taking photos may or may not be included. Ask.

The common trap is the handoff. A freelancer builds the site, sends you a login, and you never hear from them again. Then the phone number changes, or you add vinyl, or the contact form breaks, and nobody is there. Before you pay, ask who changes the site afterward, and what that costs.

What does an agency cost?

Our estimate is about $5,000 to $15,000 or more. At that price you may get strategy, copywriting, photography, a larger page count and a project manager. For a fence company with one crew and one metro area, that is often more than the job needs. For a company with several crews or several metro areas, it can make sense.

Whatever the size of the build, a site is not a single purchase. See what a monthly fee should cover below.

What costs extra after launch?

Ask every provider about each of these in writing.

Line item	Question to ask
Domain name	Is it registered in your name, and who holds the login?
Hosting	Is it in the price or monthly?
Changes	How many edits a month are included, and how fast?
Photos	Who takes them and who owns them?
Writing	Who writes the fence pages, and is it unique to your company?
Quote form and phone link	Does it work, and who gets the leads?
Google profile	Is setup or upkeep included?
Monthly search work	What exactly is done each month, and how is it reported?
Cancelling	If you leave, do you keep the site, the domain and the content?

The ownership question matters most. You want your domain, your content and your Google profile in your name, so you can leave without starting over.

What should a fence build include that a generic site skips?

A fence company site is not the same as a plumber's site, and the quote should show it. Look for these in the scope:

A separate page for each fence type you install, such as wood privacy, vinyl, chain link and aluminum, each with its own photos.
A service area page that lists your towns, and any town pages written for that town and not copied.
A place for your license number, if your state asks for one. California, for example, has a fence class, C-13 (CSLB: C-13 Fencing Contractor). See our California page for the wider picture.
Short answers on permits, HOA rules and 811, since those are the questions every buyer asks.
A quote form that sends you the address and fence type, so you can look at the lot before calling back.

If a quote leaves these out, the site is a template with your logo on it. Ask for them to be added, or pick a different builder.

What should a fence website cost compared with one lead?

Do the math with your own numbers. If your average job is worth a few thousand dollars and you net a share of that, one extra job from the site can cover months of a builder plan or part of a freelancer's fee. We cannot give you an average job value, because it depends on your fence types, your region and your margins. Use your own invoices.

The better question is what the site does. A site that sits unseen brings no jobs at any price. Google says its local results rank on relevance, distance and prominence, and that more reviews and positive ratings can help your ranking (Google Business Profile help: Improve your local ranking). A site alone does not give you that. The site, the Google profile and the reviews work as one system. See our guide on fence company SEO and our hub guide on what a contractor website costs.

How do you avoid overpaying?

Ask for the page list before the price. A fence site needs roughly ten pages. If a quote is built around thirty, ask why.
Do not pay for things Google says you do not need. Google says no special schema markup or AI-only files are needed for AI Overviews or AI Mode, only the standard rules for appearing in Search (Google Search Central: AI features). If a vendor charges extra for "AI optimization" files, ask what it does.
Refuse guarantees. Google says there is no way to request or pay for a better local ranking (Google Business Profile help: Improve your local ranking). Nobody can guarantee you a number one spot.
Compare the monthly cost over 24 months. A cheap build with a high monthly fee can cost more in two years than a pricier build with a small fee.
Check that the site is not blocking search crawlers. OpenAI says a site that blocks OAI-SearchBot will stay out of ChatGPT search answers (OpenAI: Overview of OpenAI crawlers). Ask your builder to show you the robots.txt file.

Is a cheap site worth it for a fence company?

A cheap site is worth it if it has the pages a buyer needs and you can keep it current. It is not worth it if it is a single scrolling page with no fence-type pages, no towns and no photos. Our checklist of what a fence company website should include is the list to measure any quote against.

If you want to compare a built site against your current one, you can see a free demo site.

Common questions

Is a free website good enough for a fence company?

For a first draft, yes. For the long run, no. A fence company should have its own domain name. Customers check you out before they call, so an address that looks like your company helps.

How much does it cost to keep a fence website running?

On the builder plans above, the plan fee is the running cost, from about $4 to $40 a month depending on the builder and plan. With a freelancer or agency, ask whether hosting, edits and updates are included or billed monthly. Get the answer in writing.

Should I pay for monthly SEO on top of the site?

Only if the work is spelled out. Good monthly work covers things like review requests, Google profile updates, new fence or town pages and a monthly report. Be careful of vague retainers with no list of tasks.

Can I change builders later?

Often you can move your text and photos, but the design itself usually stays with the builder you built it on. Check the builder's terms. Keep your own copy of your photos and words, and keep the domain in your own name.

Sources

About the author

Ansh Singh runs Contractor Websites. He builds websites for electricians, plumbers, roofers and other home service trades, and writes the guides on this site. More about Ansh Singh.

Want a site that does all this for you?

We build your new website free, before you pay, then work every week to get you named when homeowners ask Google and AI who to call. Get your free demo site.